Website Design

1. Branding & Responsive Website for Teachers

Client: Center for Children & Technology, EDC

The Problem: How should we brand and design a new educational research website for the Playing with Data Program, that will attract busy middle school science teachers to participate in an impact research study? The National Science Foundation-funded study examines how teachers use data from studentsí digital gameplay to make decisions about their instruction. Designed and developed a brand experience based on simplicity, clarity, usefulness and accessibility to persuade middle school teachers to contact by email the study and learn more about their program.

BRANDING, LOGO DESIGN & RESPONSIVE WEBSITE. HOMEPAGE, DESKTOP VERSION.

Website Design

2. Solution

Logo Design & Brand Experience: In my interviews with the stakeholders, Playing with Data program, they emphasized the need to show teachers that data is not intimidating and it's easy to use. So, the logo was designed using simple, familiar and colorful geometric shapes (data) that are arranged in a playful pattern that could easily be changed or handled.

Content Strategy for Responsive Website Design: Worked with the stakeholders & communications manager in telling a clear and simple narrative to persuade teachers to join the study. Designed the homepage image slider with clear & descriptive captions explaining the usefulness of the study with happy photos of teachers and students engaging in gameplay & a sample teacher dashboard with real-time reports. Also identifying the study funders and partners. The clear placement of a large CTA "Contact Us" button directly links user to a simple form page to get more info about the study.

RESPONSIVE DESKTOP & MOBILE HOMEPAGES/SCREENS.

Website Design

3. Research & Wireframes

RESEARCH INTERVIEW DESIGN QUESTIONS FOR STAKEHOLDERS & WIREFRAME OF HOMEPAGE DESIGN.

Website Design

4. Contact Us Form Page

DESKTOP & MOBILE VERSIONS OF THE CONTACT US FORM PAGE: MAIN WAY FOR USERS TO GET MORE INFO ABOUT THE STUDY AND JOIN IT.